By Andrei Greska
Greg Wilcox is not you average soccer fan. Born and raised in Waukesha, he was the captain and middle linebacker on the Waukesha West High School football team that won a state championship his senior year. But a fan he is.

Greg Wilcox was a high school football player, but has gravitated to soccer in his professional life.
“I actually, more so now than ever, like soccer more than other sports,” said Wilcox, an account executive with the Wave.
His passion for soccer and the Milwaukee Wave in general is rooted deep into his sports-loving nature. Wilcox has some great memories from his days as a young Wave fan.
“My favorite Wave memory is probably the same as many fans, watching Michael King play,” Wilcox said. “I know that when I went to the Wave camps, he was kind of the guy I idolized and kind of latched on to. I always wanted his autograph and followed his progress, so one of the main reasons I went to the Wave games was to watch him and his success.”
His fondness for the Wave led him down his career path. Wilcox interned here two summers ago while in college. After graduating from UW-Lacrosse with a degree in sports management and interning with Badger Sports Property, Wilcox came back to his roots. The 23-year-old is now an account executive for the Wave, a job he says he loves.
“For me, it’s easy, as a salesman, to sell the product knowing that I once went to the games and the camps,” he said. “I can relate to the people that we bring in.”
Wilcox knows not everyone who goes to a game is a soccer fan, but he believes there is still something for everyone.
“Even if you’re not a soccer fan, you can still appreciate the physicality, and the aggressiveness and the tempo of the game,” he said. “The best part about my job is bringing in fans that have never come to a game before, and then speaking to them after the game. Ten times out of 10 they love the game and want to come back.”
As for his future, Wilcox doesn’t know exactly where he will end up, but he does know one thing, it will be sports related.
“I certainly want to stay in sports. I want to grow as a salesman,” he said. “I know I’m just getting started with ticket sales. I can see myself down the line, expanding into corporate sponsorship sales and more managerial positions in sports.”
For now, Wilcox wants to gain as much knowledge as he can, learning and training to be a better salesman each and every day.



